E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience. In its broadest sense, every e-mail sent to a potential or current customer could be considered e-mail marketing.

However, the term is usually used to refer to:

• Sending e-mails with the purpose of enhancing the relationship of a merchant with its current or previous customers and to encourage customer loyalty and repeat business.
• Sending e-mails with the purpose of acquiring new customers or convincing current customers to purchase something immediately.

E-mail marketing is popular with companies for several reasons:

• A mailing list provides the ability to distribute information to a wide range of specific, potential customers at a relatively low cost.
• Compared to other media investments such as direct mail or printed newsletters, e-mail is less expensive.
• An exact return on investment can be tracked and has proven to be high when done properly. E-mail marketing is often reported as second only to search marketing as the most effective online marketing tactic.
• The delivery time for an e-mail message is short compared to snail mail.
• You can push the message to your audience, as opposed to website-based advertising, which relies on a customer to visit that website.
• E-mail messages are easy to track and can generate repeat business affordably and automatically.
• Businesses can reach substantial numbers of e-mail subscribers who have consented to receive e-mails on subjects of interest to them.
• Over half of Internet users check or send e-mails on a daily basis.
• E-mail marketing is paper-free and keeps you in good books with the planet.

An effective Email Marketing campaign requires a high quality of design & development in order to capture the receipient and yeild the desired result; that's where we can help.....

To see how we can spice up your existing campaign or show you a new solution to an old problem and maybe reduce your carbon footprint contact Andy Knight

Telephone: 0151 665 0085
Mobile: 07870 992 347
Email: This e-mail address is being protected from spambots, you need JavaScript enabled to view it

DO THE WORLD A FAVOUR - DON'T SPAM

In the context of this page the term spam refers to Unsolicited Email and any use of the Spam Canned Meat Trademark or associated images are pureley for comedy value. In no way are we indicating that you should not eat spam; in fact, on Tuesdays we always have spam in a floury bap for lunch.